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Major Homebuilder Runs Successful Weekend Sale
By admin | September 21, 2007
It seemed to smack a speck of distress at the time, but in hindsight it appears to look more like marketing genius.
Hovnanian Enterprises, Inc., complete of the country's largest homebuilders, threw open the doors of exactly thousands of its newly built homes or those that were under construction last weekend and, in what media has described as a fire sale, offered deep discounts, sometimes in the six figure range, to buyers ready to agree to a deal.
sumptuously, whatever it was, it apparently worked...
Topics: Mortgage News |
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